Adyen (AMS: ADYEN), the global financial technology platform of choice for leading businesses, today announced that Instacart, the leading grocery technology company in North America, has selected the company as an additional payments processing partner.
As part of the new partnership, Instacart will leverage Adyen functionality, including PINless debit enablement of transactions, to further optimize and improve authorization rates for an even more seamless customer experience.
“Working with Instacart on debit enablement and U.S. processing is the first step in what will be an exciting partnership,” said Brian Dammeir, President of North America at Adyen. “We look forward to working closely with Instacart on future payment capabilities as the company continues to expand.”
“At Instacart, we’re dedicated to creating the best online grocery shopping experience possible for the customers and partners that rely on us every day,” said Heather Rivera, Vice President of Strategy, Corporate Development and Partnerships for Instacart. “We’re pleased to welcome Adyen as an additional payments partner that will enable us to continue to scale and ensure our customers have a seamless experience all the way through checkout.”
In North America, Adyen has seen a significant rise in debit usage over the past year. For marketplaces like Instacart that consumers rely on to connect with and shop online from their favorite retailers, enhancing the customer experience involves optimizing authorization rates across issuers and the various debit networks. Adyen’s RevenueAccelerate offering seamlessly applies the preferences of each issuer and debit network to help merchants see a lift in authorization rates, resulting in a more seamless and efficient customer experience.