Branch®, a full-stack insurance company that uses data, technology, and automation to make home and auto insurance completely frictionless, announced today the launch of a Term Life Insurance product, underwritten by Assurity. This initial segue into Term Life Insurance will enhance Branch’s product offering from coast-to-coast and comes on the heels of a $147 million Series C investment, which launched Branch into unicorn status.
Term Life insurance represents another exciting way in which Branch is making it easier for consumers to seamlessly bundle all of their insurance needs, maximizing savings and improving the customer experience. Branch pioneered the first-ever instant bundle, eliminating the long and cumbersome process of buying home and auto insurance the traditional route. Building on the proven success of bundling with just a consumers’ name and address, Branch is looking to remove the time-intensive and overly intrusive purchasing process that is commonplace across the life insurance market.
“Branch allows our members to manage more of their insurance plans in a single place to receive the benefit of a bundle,” said Brian Brizard, Chief Business Officer at Branch. “As a result of our members asking for a way to purchase Life Insurance along with our home and auto products, we worked with Assurity to give them a way to add Life, making it easier for them to get more great coverage.”
Since launching in 2019, Branch has been on a mission to make insurance less expensive so more people can be covered. With home and auto insurance now available across 33 states and counting, Branch believes that offering instant decision Life insurance will make it even easier to move a consumer’s entire insurance account over to Branch. By partnering with Assurity Life Insurance Company, which focuses on offering protection that is easy to understand and buy, Branch can now offer new and existing members Term Life Insurance with ease.
“Like Assurity, Branch’s goal is to provide frictionless insurance to enable greater adoption and increase coverage for more people” said Zachary Kane, Head of Assurity Ventures, Inc at Assurity Life Insurance. “We are excited to help Branch provide Term Life Insurance to current customers who are bundling their home and auto insurance, while continuing to remove the hassle that is commonplace across traditional insurance companies.”
To learn more about how members can get a quote for Term Life Insurance by answering a few simple questions before completing their application and receiving an instant decision entirely online visit life.branch.com.
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