Metropolitan Partners Group Management, LLC (“Metropolitan”), a direct lending fund manager that provides senior-secured, transitional capital to small and mid-sized businesses in the U.S., closed an investment to finance the expansion of gaming marketing and publishing company Tilting Point’s User Acquisition Fund. This represents Metropolitan’s second investment in Tilting Point after providing initial financing for its User Acquisition Fund in July 2018 and providing the company with growth capital to continue building on its powerful AI-driven marketing technology.
Tilting Point provides top mobile game developers with the marketing and publishing expertise they need to scale their games to success. Since forming a relationship with Metropolitan, Tilting Point has grown significantly, increasing its revenue run-rate nearly 10x. Tilting Point will use Metropolitan’s facility to continue funding the user acquisition campaigns that developers need to scale their games.
“We are excited to continue to expand our relationship with Metropolitan, which has worked hard to structure creative solutions for Tilting Point and has remained a supportive and additive partner through our growth,” said Kevin Segalla, Tilting Point’s Chief Executive Officer. “This additional financing will allow us to complete the business development efforts we engaged in during the past two years, which focused on building an on-the-ground presence in new markets throughout Europe and Asia. Additionally, the current environment has increased the actionability of our pipeline, as lower ad costs combined with higher user engagement has raised demand even further.”
“Tilting Point has consistently proven its ability to help mobile game developers grow through a sophisticated, predictive engine and disciplined underwriting approach,” said Paul Lisiak, Metropolitan’s Managing Partner and Chief Investment Officer. “We are pleased to expand on our existing relationship with Tilting Point and provide further support to its talented management team and ongoing business growth, particularly in the constrained credit environment in which we are all operating where developers have less access to capital.”
“It has been a pleasure working with Tilting Point’s management team, which has consistently proven its ability to accurately predict revenue streams and successfully convert its pipeline,” said Arvind Krishnamurthy, Managing Director at Metropolitan Partners Group and project lead on the transaction. “We aim to help Tilting Point continue to competitively position itself within its industry and accelerate through what has been a difficult economic environment for all companies.”