Guest ArticlesDiversifying our Approach to Cryptocurrency

As cryptocurrency continues to exponentially grow, within our industry we must address the lack of diversity and work to become more inclusive. The average investor in cryptocurrency tends to be a white male, leaving a massive market untapped.
Russell Armand Russell ArmandApril 26, 202210 min

Over the past few years, the world has seen an increased interest in cryptocurrency, non-fungible tokens and web three technologies. While many are interested in learning about cryptocurrencies, people often find the topic overwhelming and don’t know where to begin on their cryptocurrency journey, leaving a whole market of potential clients yet to be introduced to the industry.

By educating potential investors of all backgrounds, cryptocurrency has the potential to change the way we financially operate across the globe. Inclusive investing is here to stay, Saitama hopes to welcome investors of all backgrounds with our new approach to educated investing.

Why does diversity matter in cryptocurrency?
Diversification of industry is essential to promote market growth. At Saitama, we developed an educational platform to allow new investors to learn the intricacies of exchanging cryptocurrency. Providing resources, classes and a sense of community has helped our business reach broader audiences within a short timeframe. By incorporating a space for investors to freely ask questions, a culture of transparency is created. Allowing investors the opportunity to speak with like-minded individuals fosters a culture of community that raises up both your investors and your company.

As professionals, we are always looking for the next opportunity, customer or product. With underrepresented communities in cryptocurrency, we must facilitate a space to educate minorities to reach into untapped markets.

By gearing education efforts to include women, people of color and economically diverse audiences, the cryptocurrency market has a great opportunity to reach a more diverse investor.

The cryptocurrency industry has great growth potential in the future, by welcoming more diverse investors and showing them how they can become involved, cryptocurrency can expand into a more universal form of investing.

Saitama’s unique approach to democratizing cryptocurrency.
Saitama was founded in 2021, our group of developers shared the common idea of curating a cryptocurrency-centered ecosystem to provide a sense of community and a space for learning. With various backgrounds, our team of developers designed an approach to cryptocurrency that has yielded impressive results as we reach a more diverse audience of investors. By cultivating a culture of transparency within our crypto community, Saitama has become known for innovative ideas and continuous evolution within the industry.

Our approach to cryptocurrency is simple, educate the masses and communicate with our investors each day. Often in our industry, developers of cryptocurrency projects tend to remain anonymous. At Saitama, we feel this is something that should evolve as investors are more cautious about their investments and prefer more personalized investments in the cryptocurrency industry. Allowing investors to understand who is behind the project allows a more trusting process as it provides a sense of pride in the cryptocurrency project.

Looking to the future
Diversification of the cryptocurrency industry will be a lengthy process. As the individual investor becomes savvier with money over time, our industry has the opportunity to make alternative investments more prevalent in the average portfolio. Implementing inclusive educational elements to our platforms has the potential to reach a whole new audience and strengthen the outlook of the cryptocurrency industry. Removing the roadblocks new investors face has the ability to strengthen the industry as a whole.

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Russell Armand

Based in Corpus Christi, TX, Russell Armand is the Chief Operating Officer of Saitama. He is a Navy veteran turned businessman with a diverse background in the financial world. Russell learned about cryptocurrency a few years ago and has been obsessed with alternative investing opportunities ever since. Russell has amassed a reputation within the industry as always being forthcoming about the status of the projects Saitama works on. Russell graduated from Texas A&M University, Embry Riddle Aeronautical University and University of Phoenix with degrees in Fire Science, Business management as well as a minor in Finance.

Russell Armand

Russell Armand

Based in Corpus Christi, TX, Russell Armand is the Chief Operating Officer of Saitama. He is a Navy veteran turned businessman with a diverse background in the financial world. Russell learned about cryptocurrency a few years ago and has been obsessed with alternative investing opportunities ever since. Russell has amassed a reputation within the industry as always being forthcoming about the status of the projects Saitama works on. Russell graduated from Texas A&M University, Embry Riddle Aeronautical University and University of Phoenix with degrees in Fire Science, Business management as well as a minor in Finance.

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