Financial Information Technologies, LLC (“Fintech“), the leading business solutions provider for the beverage alcohol industry, today announced a renewed strategic partnership with the National Beer Wholesalers Association (NBWA), the leading voice for America’s 3,000 independent beer distributors. Together, Fintech and NBWA bring collaborative programs and resources to beer distributors across the country.
Since the relationship’s inception in 2014, Fintech and NBWA have significantly impacted the United States beer industry. In the last six and a half years, Fintech has welcomed nearly 150 NBWA members to its beverage alcohol management program and rebated hundreds of thousands of dollars to NBWA and its members. Fintech has also worked closely with Lester Jones, NBWA Chief Economist, to bring pivotal insights into beer industry data through Fintech’s InfoSource®, presenting the information through partnered content.
“For the last seven years Fintech has been an outstanding partner to NBWA, and I’m excited to see that relationship continue,” said NBWA President and CEO Craig Purser. “Fintech has been providing tremendous value to NBWA members for years, but that value was never more evident than during this past year. Their ability to help distributors execute safe, contactless commerce throughout the COVID-19 pandemic has been a huge help in keeping the supply chain moving forward.”
“We are honored to renew our partnership with NBWA. They’re a great organization, and they truly mirror our passion for providing cutting-edge resources to the beer industry,” said Tad Phelps, Chief Executive Officer of Fintech. “This relationship affords both Fintech and NBWA the opportunity to grow our networks and help distributors nationwide improve operational efficiencies and data insights.”
In addition to continued joint marketing efforts and participation in the NBWA Annual Convention, the new three-year agreement affords NBWA members a discount on annual Fintech support and maintenance fees. Additionally, this new contract doubles the existing growth rebate for eligible distributors as they grow their retailer network through Fintech.