Asset ManagementHiddenLevers Credits Diversity as Big Contributor to Its Fintech Success

PRNewswire PRNewswireJanuary 31, 20206 min

HiddenLevers, a premier technology provider in the wealth management space, is meeting new diversity milestones in 2020. HiddenLevers’ Atlanta HQ now runs majority female (53%) and majority minority (54%), while maintaining a 100% USA-based developer team.

A rising fintech player, HiddenLevers proves that diversity as a cornerstone in hiring can lead to next-level product and team culture. HiddenLevers shifted headquarters from Manhattan to metro-Atlanta and adopted a diversity-forward hiring methodology, to attract talent who wouldn’t usually consider fintech.

Diversity Statistics (All HiddenLevers Employees)

  • 38% women compared to 23% in tech-sector
  • 58% minority compared to 35% industry-wide
  • 25% underrepresented minority compared to 12% in tech-sector

“We don’t want to compare ourselves too much to averages – because HiddenLevers is not about being average,” said Raj Udeshi, Founder. “We have higher standards on everything from client experience to data privacy, so why not on diversity?”

While the arrival of several industry heavyweights rezoned Atlanta as a fintech hub, it remains uncertain whether their headcounts will reflect the city’s diversity. Avoiding the hypocritical wokeness of big tech companies, HiddenLevers put effort into actual changes.

“Instead of the usual corporate platitudes on race and rainbow-soaked advertising, I find the HiddenLevers founders give real opportunity to smart people of all backgrounds,” said Carlos Rodriguez, a full-stack developer. “We embrace differences to harness creative friction and divergent skill sets. This rockets HiddenLevers forward.”

Diversity = Winning
A 2018 study by McKinsey and found companies in the top quartile for cultural diversity are 33% more likely to have industry-leading profitability. Top-quartile companies for gender diversity on exec teams are 21% more likely to outperform on profitability and 27% more likely to demonstrate superior value creation.

“The ROI on diversity is obvious at HiddenLevers,” said Yesenia Malone, another full-stack developer. “This is a happy tribe, welcoming of women and people of color, who love heterogeneity and are allergic to office politics. Our culture delivers unexpected wealth tech advancements quicker and better than the usual fintech man-show.”

“Women now control 42% of American wealth. That number will cross 50% by 2030,” said Praveen Ghanta, HiddenLevers Founder and CEO, citing a Credit Suisse study. “It makes sense that companies serving them should embrace having more women on their team.”

HiddenLevers is leading by example, by adjusting hiring practices, and by launching a women’s financial empowerment initiative. Tickets to the inaugural seminar, entitled Girl, Get Your Money, sold out in 2019, and will return as a regular series in 2020.

“I missed the culture at HiddenLevers and was pleasantly surprised to see progress on both the platform and the female headcount,” said Ashleigh Nails, who rejoined the team after working in education. “I’m contributing more to dropping knowledge here than I ever did in the higher-ed system.”

You’ll find HiddenLevers in the Veo Village at this week’s TD-Ameritrade LINC conference in Orlando. Several team members will be available to discuss diversity and demonstrate HiddenLevers client experience and business intelligence capabilities for wealth management. For more information, visit

About HiddenLevers
HiddenLevers is a technology platform, providing next-level applications, business intelligence, risk analytics and economic research for the wealth management space. With platform assets nearing $520 billion, HiddenLevers offers client experience, business intelligence, and home-office solutions aimed at financial advisors, asset managers, and wealth management executive teams. The cloud-based platform includes a macro-scenario library, proposal generation, portfolio stress testing, model construction, and enterprise monitoring of risk, revenue, and KPI. HiddenLevers was founded in 2009 and remains a self-funded company, with headquarters in Atlanta.



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