Higginbotham joins forces with Alabama’s WRM Group, LLC

Commitment to clients, relationships forges bond between Texas firm and Alabama agency group
PRNewswireNovember 15, 20235 min

Higginbotham, Texas’s¬†largest independent insurance, financial and HR services firm and one of the top firms in the country, has announced an affiliation with the WRM Group, LLC of¬†Alabama, a consortium of long-established independent agencies with deep ties to the¬†Alabama¬†and surrounding regions.

Higginbotham celebrates its 75th anniversary this year. Rusty Reid, Higginbotham chairman and CEO, credits selective, strategic growth for that long term success, guiding the company to seek partners with sterling reputations in their local markets and deep cultural affinities.

“We are thrilled to form this relationship with the WRM Group of agencies,” said Reid. “The group was established last year, but the agencies that partnered to create it ‚ÄĒ Pritchett-Moore Insurance, Byars|Wright, Inc., and Flowers Insurance ‚ÄĒ were founded in 1934, 1946 and 1953, respectively. Each of these agencies has a long history of success and service in their community. Together, they share a culture that aligns perfectly with our own.”

Haig Wright II, CEO of the WRM Group of¬†Birmingham-based Byars|Wright, Inc., explained how the creation of the WRM Group laid the groundwork for the agencies’ current relationship with¬†Higginbotham:

“The experience of forming the WRM Group with like-minded agencies showed us that it is possible to pool resources to scale your business and provide improved service to your clients, while maintaining your identity and close ties to your community.”

Lin Moore, managing partner of the WRM Group and CEO¬†of¬†Tuscaloosa-based Pritchett-Moore Insurance, agreed, “The partnership with¬†Higginbotham¬†presents excellent opportunities for our people, our clients, and the markets we serve. Our values line up perfectly, with emphasis on remaining customer centric and focusing on our history of community presence. Our shared culture and increased resources will enhance our ability to deliver the very best for our clients for years to come.”

Shane Sinquefield, managing partner of the WRM Group and managing partner of Flowers Insurance, concurred, “Scale matters in our industry. With¬†Higginbotham, we’ve found a partner that brings us national scale while also appreciating our focus on small-town community involvement.”

“At WRM Group, we believe in relationships ‚ÄĒ with our employees, with our clients and with our neighbors,” Wright concluded. “The letters in our name literally stand for ‘Where Relationships Matter.’ Maintaining those close-knit relationships is just as important to us as building our bench strength and accessing new services.

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