Intuit QuickBooks unveils Product Innovations at QuickBooks Connect

Product updates and partnerships help deliver streamlined workflows, automation, and insights across the QuickBooks platform to power accountant and small business prosperity
BusinessWireNovember 15, 20236 min

Intuit, the global financial technology platform that makes Intuit QuickBooks, TurboTax, Credit Karma, and Mailchimp, unveiled a wide range of new innovations at its 10th QuickBooks Connect conference to better serve the accounting community and small business customers through Intuit’s QuickBooks online ecosystem.

Returning to Las Vegas for its second year, the sold-out show brings together more than 2,500 bookkeepers and accounting professionals. Across three days of programming, attendees foster relationships, hear from influential and inspirational leaders, earn CPE credits, and see the latest updates from Intuit QuickBooks, the world’s leading financial technology platform that helps more than 7 million small and mid-sized businesses start up and scale up.

“Accounting professionals are our most valued partner. QuickBooks Connect allows us to foster deeper relationships with them so we can work better together to empower and fuel small business success,” said Jeremy Sulzmann, vice president of the QuickBooks Accountants Segment. “Our 2023 event is doubling down on how AI-driven innovations can help accountants and the small businesses they serve gain insights to make more informed business decisions. Together, we’re unlocking new ways to power prosperity.”

Introducing QuickBooks Ledger

QuickBooks Ledger is a new, cost-effective product designed exclusively for accountants to help them serve all their clients on one standardized platform, including those with basic accounting needs, including year-end tax filing. QuickBooks Ledger harnesses the power of automation – streamlining manual workflows so accountants can focus on higher-value services. Features include automated bank feeds, bank reconciliation, financial statements, 1099 tracking, and a seamless transition to tax preparation. QuickBooks Ledger is fully integrated and accessible only through QuickBooks Online Accountant, so accountants can manage end-to-end workflows for all their clients from one place. QuickBooks Ledger will first be available to accountants in the US followed soon by those in Canada, the United Kingdom, and Australia. To learn more, see here.

QuickBooks Online Accountant improvements

QuickBooks Online Accountant (QBOA) is the one place accounting professionals go to manage their firm and their QuickBooks clients. New QBOA improvements announced at QuickBooks Connect further help accountants save time and streamline their workflows so they can spend more time advising their clients. QBOA innovations announced at QuickBooks Connect include:

  • Expanded Roles and Permissions: As accounting firms grow and serve more complex clients, more granular and customizable roles and permissions are needed to access the books of the firm and clients. QuickBooks is currently rolling out new advanced roles and permissions in QBOA to meet these needs. Accountants will be able to manage what their team can see and do on behalf of a client, choosing a role that limits access or views to banking, sales, or expense data. Accountants also will be able to delegate highly sensitive tasks to more experienced employees, such as paying invoices or running payroll to help avoid the risk of mistakes and liability.
  • Chart of Accounts Templates: Now available in QBOA, Chart of Accounts templates save accountants time by streamlining the creation, customization, and saving of chart of accounts for new and existing clients. Accountants can build templates from scratch or customize ready-made product-based or service-based business charts of accounts. Accountants can also import templates from Microsoft Excel.

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