- Feedzai’s new report reveals a lack of awareness of scams is putting many consumers at severe risk
- Romance scams top the list of most common fraud type with one in 10 who have fallen victim losing more than $8,400 to scammers
- Fraudsters are adapting and increasingly taking advantage of unsuspecting consumers, luring them into becoming money mules with 42% approached on social media
- Consumers believe it’s the responsibility of their bank to reimburse them should they be targeted, with 77% leaving their bank should they not be refunded
- Banks must adopt emerging technologies if they’re to tackle fraudsters and reassure their customers, with 53% feeling safer knowing their bank is using AI to protect them
Feedzai, the world’s first RiskOps platform for financial risk management, has released its latest report – The Human Impact of Fraud and Financial Crime on Customer Trust in Banks. The report, based on research of 4,000 consumers in the UK and US, reveals how fraudsters are taking advantage of the widening fraud knowledge gap, outlining the urgent need for banks to educate and protect their customers with technology.
The report reveals that while over half (56%) of respondents have been a victim of a financial scam, many still lack the knowledge to detect and distinguish between the various types of financial crime.
Consequently, many consumers believe the responsibility for reimbursement lies with their bank, with over half (53%) believing they should be reimbursed if they fall victim to a scam or third-party fraud. If they weren’t refunded, three-quarters (77%) of respondents across the UK and US indicated they would leave their bank.
Romance tops the list but fraudsters are adapting
Romance scams top the list as the most reported type of scam, with a third (36%) of respondents having either been personally scammed or knowing someone who has been a victim. Arguably one of the cruelest forms of consumer-facing fraud, fraudsters have targeted emotionally vulnerable people, with 13% of those scammed by fraudsters losing more than $8,400, causing significant distress.
However, Feedzai’s research found that romance scams are just one component of financial crime. Money mules, individuals whose bank accounts are used by fraudsters to transfer money, are becoming an increasingly prominent aspect of cybercriminals’ economic business models too.
In the US particularly, fraudsters are targeting unwitting consumers to become money mules. Nearly half of US consumers have been approached to receive funds, yet a quarter (24%) are unaware of the risks of being a money mule. In the UK, only a third (35%) of respondents had been approached to receive funds and seem more risk-aware, with only 17% unaware of the risks associated with being a money mule. Social media is the preferred platform for fraudsters with 42% of respondents approached on social media to become money mules.
AI drives reassurance but banks need to get it right
As criminals get more aggressive and innovative, emerging technologies such as ChatGPT create a new set of challenges for banks and financial institutions in tackling financial crime.
In response, banks must act and also embrace innovative technology to protect their customers from fraudsters. AI holds huge potential to keep customers safe whilst also solidifying customer loyalty, with over half (53%) of respondents feeling safer knowing their bank uses AI to protect them.
However, the need for accuracy when using AI is vital with 46% of respondents considering leaving their bank if it stopped a legitimate transaction, even if the issue was resolved quickly. The report highlights the critical need for banks to prioritize transparency, effective safeguards, and tailored communication strategies to ensure customer loyalty and satisfaction.
Pedro Barata, Chief Product Officer, Feedzai commented: “Our latest report highlights a major issue in terms of public awareness and education surrounding the distinctions between various types of financial crimes.
“With a surge in digital banking services, a willingness among customers to switch banks, and an ongoing cost of living crisis, it is more important than ever for banks to foster strong relationships with their customers and establish trust. The potential of AI and other advanced technologies to enhance security measures and better protect customers from these threats has never been more clear.”
NOTES TO EDITORS
The report will be available to download from Feedzai’s website on the 19th April.
Methodology: To gather insights into the prevalence of financial scams and attitudes toward fraud prevention and protection, Feedzai conducted an online survey in partnership with Censuswide, a leading market research company. The survey was conducted using an online access panel, with respondents sourced from Censuswide’s panel of participants. A total of 4,005 respondents participated in the survey, with 2,002 respondents from the UK and 2,003 respondents from the US. Of these respondents, 2,031 were female, and 1,974 were male.