Splitit Shifts Global Headquarters to Atlanta

PRNewswireAugust 3, 20223 min
  • Establishes Atlanta as Splitit’s global headquarters and head of U.S. operations supporting its other global offices in¬†Australia¬†(finance) and¬†Israel¬†(R&D).
  • Move puts the company in the heart of a thriving fintech ecosystem important to the company’s new strategic direction.
  • The¬†Atlanta¬†metropolitan area includes over 200 fintech companies that generate over¬†$72 billion¬†in annual revenue and process over 70% of all U.S. transactions.

Splitit (ASX: SPT) (OTCQX: SPTTY), the only white-label installment solution allowing consumers to use their existing payment card at checkout without increasing their debt, is moving its global headquarters to Atlanta putting the company in the heart of the payments processing center of the world.

Founded in¬†Israel, Splitit established its global headquarters in¬†New York¬†in early 2019, but chose to shift headquarters to¬†Atlanta¬†to better support the company’s new strategic direction. Having the global headquarters in¬†Atlanta¬†puts the company in the middle of the thriving fintech ecosystem that is incredibly important to accelerate the company’s growth.

Georgia¬†is a growing fintech epicenter with over 200 fintech companies that generated over¬†$72 billion¬†in annual revenue. Dubbed “Transaction Alley,” 70% of all U.S. transactions handled by payment processing firms located in the area. Splitit’s Center of Excellence in¬†Israel¬†supports the company’s research and development and its Center of Excellence in¬†Australia¬†supports the company’s finance operations.

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