Treasury Prime today announced the launch of Prime Cash, a solution that enables fintechs to let customers deposit cash at more than 90,000 retail locations nationwide, including Walmart, CVS, Walgreens and 7-Eleven, without requiring a branch visit.
While most fintech products depend on ACH, cards or bank transfers for funding, many customers still use cash as a primary financial tool. Without a simple way to convert cash into digital balances, fintechs risk excluding these customers and limiting growth.
Prime Cash enables customers to generate a unique, time-sensitive barcode within a fintech app in seconds, present it at participating retailers and deposit cash directly into their account. Funds are typically available within minutes, creating a seamless connection between physical cash and digital financial services.
“Financial access shouldn’t depend on whether a customer uses cash or digital rails,” said Chris Dean, CEO of Treasury Prime. “With Prime Cash, fintechs can meet customers where they are, unlocking new growth opportunities while expanding access to essential financial services. Our platform also ensures financial institutions retain visibility and governance over transactions as they scale.”
Prime Cash provides turnkey access to Green Dot’s nationwide retail network through a single API integration, with Treasury Prime managing network rules and compliance workflows on behalf of its fintech customers. The solution is available now through Treasury Prime bank partners that have enabled the Green Dot integration, significantly lowering the barrier to offering cash deposits, which have historically required complex infrastructure and partnerships.
Prime Cash highlights include:
- 90,000+ retail locations nationwide, including Walmart, CVS, Walgreens and 7-Eleven.
- In-app, time-sensitive barcode customers can generate in seconds and present at participating retailers.
- Cash deposits delivered directly into a customer account; funds typically available within minutes.
- Single API integration to access Green Dot’s retail network.
- Treasury Prime-managed network rules and compliance workflows.
- Available now through Treasury Prime bank partners that have enabled the Green Dot integration.
By embedding cash access directly into digital products, fintechs can expand their reach to underbanked and cash-reliant users, improve account funding experiences and drive greater customer engagement.
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