Snappy Kraken, a MarTech company focused on helping financial professionals automate their marketing and business processes, has released a comprehensive analysis of investment advisor marketing trends based on more than 9.3 million data points gleaned from real marketing campaigns initiated over the past year.
On Thursday, Jan. 16, at 4 p.m. EST / 1 p.m. PST, Snappy Kraken CEO Robert Sofia will host a webinar revealing key insights from the report. “We will share the scientific findings and objective analysis mined from 14,229 marketing campaigns deployed by financial advisors in 2019,” said Sofia. “The results of this first-of-its-kind report set the precedents and benchmarks for the advisor-specific digital marketing landscape in 2020.”
Highlights of the report include:
- Types of content and subject matter that attract the most prospects and engage current clients
- Insights into why this content is effective
- Online traffic sources that produce the strongest results, and how to maximize ROI with minimal spend
- What to expect from marketing efforts based on analytical marketing performance benchmarks
- How to help move the needle, fast
Attendees will learn how the top 25 percent of advisors market differently and far more effectively than the average advisor. The insights can be applied directly to advisors’ existing or future marketing efforts to help generate more leads, nurture prospects, and generate referrals from marketing efforts.
Those who register will receive a free digital copy of the 31-page State of Digital Marketing Financial Adviser Online Marketing Report and Benchmarking Study.
To register for the live webinar and receive the free report, click here: www.stateofdigital.report.
Sofia will also present the report findings at the T3 Advisor Conference in San Diego, Feb. 17-20, 2020. His presentation, “Marketing Hacked – Data From 14,000 Advisor Campaigns That Proves What Works (and Doesn’t), is the Snappy Kraken General Session to be held on Tuesday, Feb. 18 at 2:45 p.m. Register for the T3 Conference here: www.TechnologyToolsForToday.com.
