AmeriServ Financial, Inc. announced that its primary website – ameriserv.com – was recognized by the Web Marketing Association as the winner of the Bank Standard of Excellence WebAward for 2023.
Since 1997, the Web Marketing Association’s annual WebAward Competition has been setting the standard of excellence for website development. It is the longest-running annual website award competition and recognizes the best of the best across many industries based on key website aspects such as visual appearance, user-friendliness, creativity and originality, content strategy, features and functionality and more.
AmeriServ’s refreshed website was launched last November with the goal of making the site more user-friendly and engaging. The Standard of Excellence Award recognizes the site’s responsive, ADA conformant design which allows visitors to easily navigate through banking solutions. The site was developed in partnership with ZAG Interactive, a national website development firm.
“The AmeriServ website is a great source of information for consumers seeking to learn more about our products and services and financial literacy in addition to providing the portal needed to bank online. We are honored to be recognized for our efforts and to be able to provide our customers and communities with such a valuable resource,” Susan Tomera Angeletti, AmeriServ senior vice president – marketing and alternative delivery, said.
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