Vital Capital Selects BackBay Communications as PR Agency of Record

BackBay Communications, a leading integrated financial services public relations, content development and digital marketing firm, today announced that it has been retained as agency of record by Vital Capital, a pioneering impact investor focused on companies in sub-Saharan Africa.

BackBay Communications focuses on working with impact investing, private equity and venture capital, asset management, and financial technology clients, and service providers to these industries.

BackBay will develop and deploy an integrated public relations, content development and digital marketing program that raises awareness of Vital Capital as a leading impact investor in sub-Saharan Africa with investors, portfolio companies, international organizations, banks, and other impact investing funds. The program will include media relations, social media, content development, electronic communications, conferences, and other integrated tactics.

“Vital Capital has been investing and providing hands-on assistance to middle market companies in sub-Saharan Africa for nearly a decade, and we recognize that to achieve the next level of growth for our firm and make an even greater positive impact, we need to build more brand awareness for Vital Capital,” said Nimrod Gerber, Managing Partner, Vital Capital. “BackBay has extensive impact investing public relations experience and we look forward to raising awareness of how Vital Capital can bring the capital, experience, relationships and on-the-ground assistance to help build the next generation of great African companies.”

“For nearly a decade, Vital Capital has been making a positive difference in sub-Saharan Africa, improving the economic, personal and social well-being of people in low- and middle-income communities through its investments, and we are very pleased to help the firm tell its story and continue to make a positive difference,” said Bill Haynes, Founder & CEO, BackBay Communications. “It’s particularly gratifying for BackBay Communications’ team to support such an important mission.”