WhiteHorse Capital, the direct lending affiliate of H.I.G. Capital (“H.I.G.”), a leading global private equity and alternative assets investment firm with $37 billion of equity capital under management, provided a new senior secured term loan facility to Connexity, Inc. (“Connexity” or the “Company”) to support its acquisition of SkimLinks. California based Connexity is the leading independent provider of new ecommerce customer prospecting across the U.S. and Europe, serving the retail performance marketing industry. UK based SkimLinks is an ecommerce monetization business focused on connecting its network of 61,000+ publishers to 48,000+ retailers.
“We closed this transaction in a very challenging underwriting environment and WhiteHorse delivered in all respects: moving on a compressed timeline, being commercial on documentation, and acting with integrity throughout to close a highly impactful acquisition for Connexity. This was a great start to a partnership,” said J.T. Treadwell, Managing Director at Symphony Technology Group (“STG” or the “Sponsor”).
Mark Bernier, Managing Director at WhiteHorse Capital, added, “We are excited to partner with Connexity and STG by providing a financing solution for the Company’s acquisition of SkimLinks. We look forward to supporting the Company, management team and Sponsor as they execute on their operating strategy going forward.”
JEGI acted as advisor to the Company and Sponsor.